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12
Sep 18

The Future Of Work: Creating Excellent Culture To Be An Employer Of Choice

Adri Dornbrack

Millennials already make up a significant percentage of the “new workforce”. They seem to flourish in environments where the experience includes diversity, transparency, and collaborative work cultures, with flexible working conditions and work that contributes to positive social influence - Originally posted by https://www.entrepreneurmag.co.za/advice/business-leadership/change-management/the-future-of-work-creating-excellent-culture-to-be-an-employer-of-choice/

Why it is important to be “an employer of choice”  

An employer of choice is not only in business for profit, but also to ensure that their people develop the potential, as humans. This is not only done for the good of the business, but to develop individuals who are responsible stewards working towards a common purpose of healing or refreshing fellow humans and the earth (fauna and flora).

If you are in business and you have people working with or for you, you want to attract a mix of employees. Some will have the best industry skills for example, and others will have exceptional leadership capacity. More importantly, you would want, regardless of skills, people with great positive attitudes.

Attracting employees with top-notch skills, outstanding character and great attitudes would require that you design a business with excellent character and culture.

Vision Led and Values Drive Employer Value Propositions (EVP)

The line “vision led, values driven” is well known. To be a successful business you have to have a meaningful and resilient vision to inspire your team, driven by robust and powerful values.

Related: 10 Examples Of Companies With Fantastic Cultures

It is crucial to communicate well with employees “why” and “what” they are part of achieving (i.e. vision). Vision needs to be externally focused; describing the desired impact to be made on the world, or how the business aspires to create a better society.

Having a vision to buy into and the values that support it, forms part of the Employer Value Proposition (EVP) – this is what employees are offered in return for their hours of work.

Research shows five elements that employers need to focus on when defining their EVP: Rewards, opportunity, organisation, people, and the work itself.

Creating an Employer of Choice culture 

In short, listen, then listen a bit more, and then act accordingly.

Related: How to Intentionally Build Your Company Culture (Rather Than Leave It to Chance)

Start by serving your clients and your people, clearly understanding their needs, wants and desires. Then build a vision to fulfill the needs and always do business responsibly.

There are various ways to determine the needs of your clients and your employees. We focus on the needs of employees and have designed a culture assessment to understand the internal culture. It also measures some external elements, like customer service from an internal perspective.

We focus on elements relating to how we serve, bring harmony and patience, experience joy, being good and kind, building trust and having self-control. Once you understand how your culture looks, then you can define how you want it to look or what you believe it should be in terms of values.

Create an excellent culture that adds substance to your EVP, to be an Employer of Choice.

Related: Transform Your Corporate Culture In Six Steps

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